What will the talent on your commercial actually cost?
What are you making?
Rates change when new contracts take effect, so the date decides which contract year's rates price your estimate. We work that out and stamp it on the result.
What this SAG-AFTRA commercial calculator includes
It estimates the full talent cost of a commercial made under the SAG-AFTRA Commercials Contract or the SAG-AFTRA Audio Commercials Contract: session fees for on-camera and off-camera principals, singers, groups and background performers; use fees for network (Class A), cable, wild spot, streaming, digital, social media, dealer and Spanish-language use; holding fees; pension & health; and, as budget lines, federal and state employer taxes, an agent fee and your payroll company's handling fee.
SAG-AFTRA commercial rates 2026–27
Rates in effect April 1, 2026 to March 31, 2027, for one performer at scale. Pension & health is added on top at 23.5% (19.95% for a JPC-authorizer production). Some of these rates are still being checked against the contract.
Session fees (one day)
| Performer | Session fee |
|---|---|
| On-camera lead / principal | $855.20 |
| Voice only (off-camera) | $643.00 |
| Singer (on camera) | $855.20 |
| Singer (off camera) | $643.00 |
| Group performers (on camera) — per performer, group of 3 | $626.10 |
| Group performers (off camera) — per performer, group of 3 | $362.60 |
| Background (extras) | $466.60 |
Use fees (one 13-week cycle, principal performer)
| Use | On camera | Off camera |
|---|---|---|
| Cable — National Cable | $4,100.00 | $3,075.00 |
| Wild Spot — All Broadcast Markets | $2,184.00 | $1,638.00 |
| Digital Use — Streaming Platforms (Inclusive of All Other Digital Uses) | $3,000.00 | $2,250.00 |